Privacy Policy

Last Updated: May 24, 2012


This Online Privacy Policy describes how Axial Exchange, Inc. ("We," "Us," "Our," "Axial Exchange, Inc," or "mRemedy, Inc.") protects Your privacy when You use the Website located at or (the "Site"). This Online Privacy Policy applies only to information collected through the Site. This Online Privacy Policy is part of and incorporated into the Terms of Use of the Site.

Your Consent to This Online Privacy Policy

By using the Site, You are agreeing to the collection, use, and disclosure of Your information as described in this Online Privacy Policy. If You do not consent to the collection, use, and disclosure of Your information as described in this Online Privacy Policy, do not use the Site. If You have any questions or concerns regarding this Online Privacy Policy or Our privacy practices, please email Us at privacy(at)axialexchange(dot)com.

This Online Privacy Policy May Change

We reserve the right to update or modify this Online Privacy Policy, at any time and without prior notice, by posting the revised version of this Online Privacy Policy on the Site. Your use of the Site following any such change constitutes Your agreement that all information collected from or about You through the Site after the revised Online Privacy Policy is posted will be subject to the terms of the revised Online Privacy Policy. You may access the current version of this Online Privacy Policy at any time by clicking on the link marked "Privacy Policy" at the bottom of each page of the Site.

What Information Do We Collect on the Site?

Information You Volunteer. We collect the information You provide when You use the Site. You will provide Us with your personal information when You register as a Site user, use any of the Site features or tools or participate in certain activities sponsored by us. The personal information We collect when you register may include: Your name; Your email address; Your home or business address; Your birthday, Your gender and a user ID and password.
Information Sent to Us by Your Web Browser. We may collect information that is sent to Us automatically by Your Web browser, such as Your IP address, the address of the Web page You were visiting when You accessed the Site or an advertisement hosted by Us on a third party Website, information on Your operating system and browser, and the date and time of Your visit. The information We receive depends on the settings on Your Web browser. Theinformation provided by Your browser does not identify You personally. We use this non-personal information primarily to create statistics that help Us improve the Site and Our business. In addition, We may review Our server logs for security purposes, such as detecting intrusions into Our network. If We suspect criminal activity, We might share Our server logs -- which contain visitors' IP addresses -- with the appropriate investigative authorities who could use that information to trace and identify individuals.

Information Collected Using "Cookies" and Other Web Technologies. Like many commercial sites, We use "cookies," and similar technologies to collect information and manage the Site. A cookie is a small text file that is placed on Your hard disk by a Web server. Cookies cannot be used to install computer programs or deliver viruses to Your computer. We may use two types of cookies -- "session cookies" and "persistent cookies."

A "session cookie" assigns a randomly-generated, unique identification number to Your computer when You access the Site or advertisements hosted by Us on third party Websites. A session cookie expires after You close Your browser. Generally, We use session cookies to collect information about the ways visitors use the Site. This information is known as "click-stream information." Session cookies may also be used to facilitate Your interactions with the Site.

A "persistent cookie" does not expire when You close Your browser. A persistent cookie will stay on Your computer until it expires or You delete it. Each time You visit the Site, Our Web server will recognize You by "searching" the information contained in these cookies. By assigning Your computer a persistent, unique identifier, We are able to create a database of Your previous choices and preferences. This permits Us to offer You a personalized experience when You use the Site. Assigning Your computer a persistent, unique identifier also helps Us keep a more accurate account of how many people visit the Site, how often they return, how their use of the Site may vary over time, and the effectiveness of Our promotional efforts.
Neither session cookies nor persistent cookies identify You personally. If, however, You access the Site by clicking on a link in an email We have sent You, We may link the information collected by Our cookies to information that identifies You personally. If You do not wish to receive cookies, You may set Your browser to reject cookies or to alert You when a cookie is placed on Your computer. You may also delete Our cookies as soon as You leave the Site. Although You are not required to accept Our cookies when You visit the Site, if You set Your browser to reject cookies, You will not be able to use all of the features and functionality of the Site.

We may also collect information regarding visits to advertisements We host on behalf of our clients, which may appear on third party Websites. This information may include the number of times an advertisement was viewed, how long the advertisement was viewed, the time of day, and the IP address of the computer that viewed the advertisement (collectively, "Advertising Data").

How Do We Use Your Information?

We use the information collected through the Site to provide You information You may request (including but not limited to, placing You on Our email list, or providing You information on product updates or other relevant information); to improve the Site; and for any other purposes related to Our business. Advertising Data is used in order to help Us, Our clients, or potential advertisers evaluate information designed to enhance the success of a particular advertising campaign.

With Whom Do We Share Your Information?

We may share information and Advertising Data collected through the Site or through advertisements hosted by Us with companies and organizations that perform services on Our behalf, for example, companies that provide data management or other support services to Us (such as data storage and Web hosting services). We may disclose the information We collect through the Site when We, in good faith, believe disclosure is appropriate to comply with applicable law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce the Terms of Use of the Site or other agreements that govern Your use of the Site; to protect the rights, property or safety of Axial Exchange, Inc., Our users or others; or to protect Your vital interests. We may also share Advertising Data in aggregate form only (so that no personally identifiable information will be included) with Our potential clients, to assist them in assessing whether or how they plan to advertise using the Site. Information submitted to the Site or collected by advertisements We host is Our asset and will become part of Our normal business records. Your information and other data collected by Us may be transferred to another company that has acquired Our stock or assets, for example, as a result of a sale, merger, reorganization, dissolution or liquidation.

Modifying Your Information; Opt-Out Clause

We respect Your right to make choices about the ways We collect, use and disclose Your information. You may update or modify Your information or change Your privacy preferences (such as whether You wish to receive promotional offers) at any time by emailing Us at If You wish to have your name removed from any of our mailing or subscription lists, please write to us at or 510 Glenwood Ave, Suite 215, Raleigh, NC 27603 or click the appropriate link set forth in the relevant communication (typically provided at the end of such communication). In the event that You contact us with this request, all reasonable efforts will be taken to ensure that You will not receive any further communications from which you have opted-out in the future.

Transfer of Data Abroad

If You are visiting the Site from a country other than the countries in which Our Web servers are located (currently United States of America) the various communications will necessarily result in the transfer of information across international boundaries. By visiting the Site and communicating electronically with Us, You consent to the processing and transfer of Your data as set out in this Online Privacy Policy.


We use various security measures to protect the information You may provide to Us on the Site. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If You have any questions about Our security practices, feel free to email Us at

Links to Third Party Websites

The Site and various advertisements hosted by Us, if any, may contain links to Websites that are not operated by Us. These links are provided for Your reference and convenience only and do not imply any endorsement of the activities of these third party Websites nor any association with their operators. We do not control these Websites and are not responsible for their data practices. We urge You to review the privacy policy posted on any Websites You visit before using the Websites or providing any personal information about Yourself.


You must be at least eighteen (18) to use the Site.

Effective Date of This Online Privacy Policy

This Online Privacy Policy is effective as of May 24, 2012.