Axial Exchange Sees Growing Momentum with Multiple Customer Wins and FitBit Integration

Raleigh, NC ­ September 12, 2013 — Axial Exchange, Inc., a pioneer in using mobile apps to deepen the patient’s role in improving outcomes, today announced that the company is continuing to see increased demand for its mobile patient engagement solutions both by new customers and strategic partners. Axial Exchange announced six new customer wins in recent months and product enhancements, including integration with Fitbit to develop solutions with the market leader in the growing Connected Health & Fitness category.

“Patient engagement plays a prominent role in Stage 2 of the federal government’s meaningful use guidelines for ACA benefits, making the need for advanced mobile health applications more important than ever,” said Joanne Rohde, CEO of Axial Exchange. “This has been a tremendous year for Axial Exchange and we are excited to partner with leading healthcare organizations to continue this momentum and enable improved wellness through enhanced patient engagement.” 

Axial announced multiple client wins in recent months, including AtlantiCare, a leading ACO health system based in New Jersey with over 60 locations; AtlanticHealth, a nationally recognized health system serving in New Jersey and the New York metropolitan area; Siloam Hospitals, the largest private hospital group in Indonesia and Axial’s first international client; Blackstone Valley Community Healthcare System, a leading community health clinic network in Rhode Island; and Salinas Valley Health System, a Public District Hospital in Monterey County, California. All six healthcare organizations are leveraging Axial’s mobile patient engagement software to enable patients to access health information at their own level and learn at their own pace.





Axial also announced a series of product enhancements, including integration with Fitbit to enhance patient engagement through wearable devices. By integrating Fitbit’s technology with Axial’s mobile health application, patients will be able to automatically sync and track their health goals over time, resulting in more accurate and streamlined diagnostic information and improved care.



In December 2011, Axial Exchange’s flagship solution was named first-prize winner in the U.S. Department of Health and Human Services’ Partnership for Patients Initiative innovation competition for “Ensuring Safe Transitions from Hospital to Home.” Axial Exchange is backed by a syndicate of top venture capital firms, led by Canaan Partners (