Axial Exchange CEO Selected to Present at Rock Health’s 2014 Health Innovation Summit

Axial Exchange CEO Selected to Present at Rock Health’s 2014 Health Innovation Summit


Axial Exchange, an innovator in mobile health applications, announced today that its founder and CEO, Joanne Rohde, was selected to present at Rock Health’s 2014 Health Innovation Summit. Rohde will speak on a panel titled “Turning Lemons into Lemonade” which will discuss how entrepreneurs' personal experiences in healthcare inspired them to start a company and make a difference in the healthcare industry.  Executives from Utilize Health and Spire will also participate in this panel discussion.

The Health Innovation Summit brings together diverse minds from healthcare and technology to discuss some of the healthcare industry’s most challenging problems. This event features prominent thought leaders, entrepreneurs, investors, providers, and other experts in a series of seminars and short talks exploring the future of the healthcare industry. 



Joanne Rohde is on a mission to change healthcare by engaging patients and their families on the path to health, and by helping hospitals offer better care and outcomes by applying modern business principles to healthcare.  She has led Axial to national recognition, placing first in the HHS Transition of Care Contest, and attracted top-tier investors including Mayo Clinic.  No stranger to driving change, as former COO and Director of Health IT Strategy at Red Hat, Rohde and her team created a customer first service model that propelled Red Hat from $100 to $500 million in revenue. As CIO of UBS Investment Banking IT, she oversaw a $1+ billion annual budget and 1,500 mission-critical systems.



The “Turning Lemons into Lemonade” panel discuss will take place at 2:45 p.m. PST on Friday, August 22, 2014.  

The Health Innovation Summit takes place August 21-22.



The W San Francisco Hotel
181 3rd Street
San Francisco, CA 94103



To learn more about Rock Health’s Annual Health Innovation Summit, visit If you are attending the event and would like to schedule an interview with Joanne Rohde, please contact Axial’s PR Agency at