Axial Exchange Announces Design Enhancements to App

Axial Exchange Announces Design Enhancements to Pioneering App, Reflects Advances in Science of Patient Engagement

New Design Elements Put Individual Health Management Features Up Front; Simplifies UI and Consolidates Health System Resources

Axial Exchange, Inc., a pioneer in using mobile apps to deepen the patient’s role in improving outcomes, today announced a series of enhancements to its revolutionary patient engagement app.  Updates to the application include: prioritizing elements related to day-to-day health management including medication adherence; one-stop access to all health system resources available to patients; and a flat design approach that focuses users on the health information itself, not on the design elements that present it.

“We spend a lot of time tracking and analyzing research and best practices related to patient engagement and we are always working to incorporate that knowledge into our application,” said Joanne Rohde, CEO of Axial Exchange. “A great example of this is the way we have pulled medication tracking up into the home screen.  Recent findings indicate that poor medication adherence drives more than $100 billion in avoidable costs, and is responsible for 1 in 10 readmissions, making it an obvious candidate for prioritization in the app.”

In December 2011, Axial Exchange’s flagship solution was named first-prize winner in the U.S. Department of Health and Human Services’ Partnership for Patients Initiative innovation competition for “Ensuring Safe Transitions from Hospital to Home.” Axial Exchange is backed by a syndicate of top venture capital firms, led by Canaan Partners (