Axial Exchange and HealthDay Partner to Provide Customized Health News to Enhance Patient Engagement

Axial Exchange, Inc., a pioneer in using mobile apps to deepen the patient’s role in improving outcomes, today announced that it has partnered with HealthDay, a leading producer and syndicator of evidence-based healthcare news for consumers and physicians, to give Axial’s users access to HealthDay’s news updates. Axial’s customers will be able to view information on iPhone and Android devices that has been tailored to align with their specific health conditions, such as hypertension, heart disease, diabetes and cancer.

HealthDay content is now available on Axial’s mobile platform, Axial Patient, and will feature up-to-date personalized news syndicated from 5,000 websites, such as WebMD, MSN Health,, Everyday Health, and MedlinePlus. HealthDay’s newsfeed is coded for more than 700 diseases and conditions and 32 medical specialties, allowing Axial’s customers to select the stories that best suit their needs in an effort to improve their overall health and wellness.

“Engaged patients are interested in keeping up with what the latest research means for their health and this partnership will provide our patients with timely, personalized content every day,” said Joanne Rohde, CEO of Axial Exchange. “We are excited to work with HealthDay to provide the necessary information to our customers to truly enhance patient engagement.”

“Providers, health plans and employers are all trying to figure out how to get patients to stay focused on treating their conditions, and mobile applications, like Axial’s have proven to be instrumental in improving patient engagement and overall patient wellness,” said Tony Hall, Director of Accounts at HealthDay. “Our trusted content helps keep patients engaged more frequently—with daily news updates, patients can get the information they need as soon it becomes available.”

Axial’s solutions are used by more than 70 provider organizations across the U.S. and focus on improving patient engagement and clinical outcomes. Axial Exchange won first prize in the U.S. Department of Health and Human Services’ Partnership for Patients initiative on the Ensuring Safe Transitions from Hospital to Home Challenge run by the Office of the National Coordinator (ONC).