The ROI of Patient Engagement: Patient Loyalty

Much hospital marketing comes down to a simple goal: To attract patients that have good insurance to profitable service lines. An article covering hospital marketing in the St. Louis Post-Dispatch captured this quote:

“Why do hospitals advertise? There is a noble side to it, and also a realistic side,” said Laura Keller, a spokeswoman for St. Louis University Hospital. “I don’t think it ever hurts to remind someone that there are lots of choices that you have if you’re dealing with a major health issue. We need to educate the patient, and there are good messages there. On the business side, people need to understand that without money we cannot support our mission,” she said.

If you take the the 107-mile drive from Raleigh to Winston-Salem, NC, you are likely to see billboards from many of the following health systems:

The ROI of Patient Engagement: Readmissions Reduction

How do you measure the impact of patient engagement? Specifically, when a health system offers mobile patient engagement tools to its patient community, how do measure the return on the investment of launching and maintaining the app? This post will examine the impact a patient engagement program can have on a readmissions reduction program.

The ROI of Patient Engagement: Value-Based Purchasing

October 1, 2012 marked the beginning of the 2013 federal fiscal year and the commencement of the payment period for Value-Based Purchasing (VBP). As part of VBP, the Centers for Medicare and Medicaid Services (CMS) will begin holding back 1% of the base DRG reimbursement paid to hospitals. Through a series of clinical process and patient satisfaction measures, hospitals will compete to "earn back" the withholding. The top performers will earn a premium over their standard reimbursement. The poor performers will see a reimbursement decrease.

Here's how patient engagement can help you profit from Value-Based Purchasing.

How to generate a 15X return on Patient Engagement

Patient Engagement is hot, but how do you measure its impact? Specifically, when a health system offers mobile engagement tools to its patient community, how should it measure the return on the investment of the launch and maintenance of the initiative? This post summarizes the return on investment (ROI) of patient engagement initiatives through three components: readmissions reduction, HCAHPS improvement and its impact on the CMS value-based purchasing program, and improved patient loyalty.

Study: mobile platforms to drive $3B in connected health device sales

A report from Juniper Research predicts that connected health devices will generate $3B in revenue by 2019.

Your patients don’t understand you

There was a time when I assumed that virtually all US adults could read reasonably well. After all, the US has a literacy rate of 97%. Then I started building tools for hospitalized patients.

The Crippling Consequences of Chronic Disease: A New Hope

The number of people living with a chronic condition has grown exponentially in the past 15 years.  In fact, by 2025 almost half of the US will be managing at least one chronic condition.  The spotlight has been placed on this particular group of patients not only because of the ever-increasing number of individuals that continue to be diagnosed, but also because of the strain it continues to have on the economics of our nation's health care spending.  mHealth is helping rewrite the typical patient experience of those managing one or more chronic conditions by providing patients not only the information they need to manage their disease but also providing convenient, easy to use tools to help them.

Marketing Face Off: L.L. Bean vs. Your Local Hospital

US hospitals take in more than $500B annually, which is more than twice the amount Americans spend on clothing. What if clothing stores and their websites offered a consumer experience similar to that of hospitals? Think pricing opacity, limited information on quality, perplexing store navigation, and a sense that customer experience is a low priority. I suspect that the apparel industry would be much smaller if this were the case. We would simply make do with fewer clothes.

Care Coordination and Children’s Hospitals

Until the mid-1990s, clinical care was typically managed by a single provider who followed patients throughout the continuum of care. That model has been deliberately separated into hospital-based inpatient care and practice-based outpatient care, enabling greater specialization and more effective treatment in each setting. However, an unintended consequence of the change was the emergence of information gaps between providers, resulting in disjointed care as patients crossed boundaries. Children’s hospitals have typically tackled this problem by having hospital staff manually call or fax the outpatient providers, such as pediatricians, for a handful of the most high-risk patients — a laborious process that is inconsistent, prone to error, and ignores the bulk of the patients who walk through the hospital or ED.

Case Management Doesn’t Scale Medicaid

Case Management Doesn’t Scale

Case managers, care coordinators, nutritionists, and other physician extenders have a positive impact on health outcomes. But deploying these people beyond the sickest patients is prohibitively expensive. Digital health can help. Here's how.

Axial Supports Apple Health! Hospital Mobile Apps

Axial Supports Apple Health!

Axial Exchange’s Patient Engagement Mobile Application Now Supports Apple HealthKit. Integration Provides Patients with Comprehensive View of all Health and Wellness Data in One Mobile Dashboard. 

Did Apple just Commoditize Health Tracking? Hospital Mobile Apps

Did Apple just Commoditize Health Tracking?

Apple Health provides an aggregration service for a variety of digital health tracking devices and apps. Did they just commoditize the space?

The End of the Beginning for Digital Health Patient Engagement

The End of the Beginning for Digital Health

Digital Health is now making its way down the backside of the hype cycle. Despitefive years of progress, it is struggling to meet inflated expectations. Like home internet adoption in the 1990s, some foundational pieces aren't quite at critical mass yet. As a result, there will be a few casualties. But digital health will make it through the trough of disillusionment. And It will exceed today's expectations.

Ordering an IPhone 6 today? Axial now supports Apple Health!

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Five Years In: The Evolution of Digital Health Since 2009 Hospital Mobile Apps

Five Years In: The Evolution of Digital Health Since 2009

In 2009, we started Axial Exchange with the audacious goal of using software to coordinate physician hand-offs and to engage patients in self care. Here's a quick look back on how the world has changed in the last 5 years.

The Power of the Patient: EMRs Integrate with Self Tracked Patient Data Hospital and Healthcare Marketing

The Power of the Patient: EMRs Integrate with Self Tracked Patient Data

One of the biggest projects health systems have tackled is the rollout of new electronic health record (EHR) systems.  EHR’s are essential tools for accurately capturing the clinical details of a patient encounter, whether the patient is laying in a hospital bed, sitting in an exam room, or visiting an urgent care center.  EHRs are necessary, but not sufficient, for the kind of patient management required in the accountable care era. To wit, which EHRs provide insights into patient status when patients are away from their doctor?  What about the 99% of the time patients are charged with managing their own health?

Axial Exchange CEO Selected to Present at Rock Health’s 2014 Health Innovation Summit Patient Engagement

Axial Exchange CEO Selected to Present at Rock Health’s 2014 Health Innovation Summit

Joanne Rohde to Speak on Panel that Explores How Personal Experiences in the Healthcare System Led to Innovation.

Patient Engagement starts with Employee Engagement

Imagine if health system employees were so knowledgeable about your patient engagement initiatives that they become walking, talking advertisements.  In order to break through the personal health noise and get patients to engage in self-care, you must leverage your most powerful communication vehicle: your staff.

Major enhancements to Axial’s mobile engagement app

Axial Exchange, Inc., a pioneer in using mobile applications to deepen the patient’s role in improving outcomes, today announced that it has introduced a major new release of its mobile application that provides patients with a whole new way to stay well. The new application puts the world’s best health content and tools right on a patient’s smartphone or tablet. With the new app, patients have a single hub for all of their health apps and devices and are able to securely share this personal health data with their physicians. When patients have questions about their health, they can easily search through vetted health content covering thousands of health topics.

Why We Need Accountable Accountable Care—A True Story

This summer I was reminded, once again on a very personal level, why I started Axial Exchange.  Five years since company inception, I’ve learned a thing or two about Health Care, including a deep understanding of all the buzzwords -- ACOs, accountable care, narrow networks, shared savings -- you get the idea.  Notice what word isn’t in any of these industry buzzwords?  P-A-T-I-E-N-T.